摘要
在数据收集与整理基础上建立相关模型,从题目文字数量、内容文字数量、图片数量、视频数量等方面分析高传播指数微信公众号健康养生类文章特点,结果表明题目文字数量适中、短小精悍、科普性强、含有较多图片和视频的文章能够获得更佳传播效果。
On the basis of data collection and collation,relevant models are built.From the number of title words,the number of content words,the number of pictures,the number of videos and other aspects,the characteristics of health preservation articles of WeChat official account with high communication index are analyzed.The results show that the articles with the characteristics of moderate number of title words,short and concise,strong popular science and containing more pictures and videos can obtain better communication effect.
作者
王雯玉
田瑞
WANG Wenyu;TIAN Rui(Capital Medical University,Beijing 100069,China;Capital Medical University Library,Beijing 100069,China)
出处
《医学信息学杂志》
CAS
2022年第5期51-55,共5页
Journal of Medical Informatics
基金
2021年度教育部人文社会科学研究规划基金项目“移动社交媒体中疾病类健康信息特点分析及评价指标体系研究”(项目编号:21YJA870008)。
关键词
微信公众号
健康养生类文章
清博指数
WeChat official account
health preservation articles
Qing Bo index
