全域旅游背景下宁夏旅游文创产品研发对策探究

On the Countermeasures of Ningxia Tourism Cultural and Creative Products under the Background of Global Tourism

宁夏旅游文创产品研发享有自然资源、人文资源、特色产业和全域旅游政策方面的优势。通过对宁夏旅游文创产品的市场和研发现状展开分析,发现其研发的主要对策有构建合作研发、深度挖掘文化内涵、赋予文创产品时代功能性和借助全域旅游契机等,并提出以合作或委托研发模式解决文创产品发展中存在的人才缺乏、文化内涵不足和实用创新性薄弱等问题。

By sorting out the advantages of the research and development of cultural and creative tourism products in Ningxia from four aspects:natural resources,human resources,characteristic industries and policy advantages,this paper probed into the problems and deficiencies in R&D,and put forward to solve the specific problems in the development of cultural and creative products,such as the shortage of talents,the shortage of cultural connotation,the weakness of practicality and innovation,and the singleness of R&D mode.