新媒体时代下视觉传达设计发展趋势探析

On the Development Trend of Visual Communication Design in the New Media Era

随着信息时代的到来,人们的生产生活方式都发生了翻天覆地的变化,在这种大环境下,视觉传达设计也面临着新的挑战和要求。与传统视觉传达设计相比,新媒体技术具有很强的影响力和穿透效果,能拓宽视觉传达设计的种类和范畴,对视觉传达设计起到明显的推动作用,既是新媒体时代的先进产物,也是未来视觉传达设计的主要趋势。

With the advent of the information age,people’s production and life style have undergone earth-shaking changes,in this environment,visual communication design is also facing new challenges and requirements.Compared with the traditional visual communication design,the new media technology has a strong influence and penetrating effect.It can broaden the types and scope of visual communication design.