浅谈数字插画艺术在海报设计中的应用

On the Application of Digital Illustration Art in Poster Design

随着社会的进步、设计行业的不断发展,插画艺术作为一种重要的视觉传达形式被应用于人们生活的方方面面。时至今日,新技术不断被应用到插画设计中,手绘插画逐渐演变成采用电脑、平板等工具创作插图,传统的颜料、画笔等工具也逐渐被各类软件、设备取代。数字插画与时俱进,在平面设计中发挥着越来越重要的作用,被广泛应用各类海报设计的领域。本文首先分析了数字插画的概念和发展,再从数字插画艺术在海报设计中的应用问题入手,具体分析它在海报设计中的意义。

As society progresses and the design industry continues to develop,illustration is being used as an important form of visual communication in all aspects of people’s lives.Today,new technologies are constantly being applied to illustration design,with hand-drawn illustrations gradually evolving into the use of computers and tablets to create illustrations,and traditional tools such as paint and brushes are gradually being replaced by various types of software and equipment.Digital illustration is playing an increasingly important role in graphic design,and is widely used in the field of poster design.This paper firstly analyses the concept and development of digital illustration,and then starts from the application of digital illustration art in poster design to analyse its significance in poster design.