“项目型乡贤”:乡村文化建设中的精英再造

“Project-based Rural Sages”:Elite Reconstruction in Rural Culture Construction

新乡贤参与乡村公共文化建设连接了国家行政逻辑与乡村自治逻辑,具有超越单一逻辑的比较优势。对“行走的书箱”乡村阅读推广项目进行案例研究,发现政府通过培育“项目型乡贤”参与乡村文化建设,促进政府与村民的信息沟通、提升服务效率、促进服务创新。不同于传统乡绅与内生性新乡贤,“项目型乡贤”是由政府主导、动用行政手段动员、培育、吸纳而来,以完成项目治理任务的治理策略,带有“做乡贤”“常人治村”的特征。“项目型乡贤”参与乡村文化建设基本上是一种动员式参与,地方政府应该采取制度化、持续化的方式开展新乡贤工作,增强新乡贤的公共性、治理能力与治理意愿。

The participation of “new rural talents” in the development of rural culture connects the logic of national administration with the logic of rural autonomy and has comparative advantages.This paper makes a case study of the rural reading promotion project of “Walking Book Box”,and finds that the government,through cultivating “Project-based rural sages”,is participating in rural culture construction,promoting the information communication between the government and the villagers,improving service efficiency and promoting service innovation.Different from the traditional rural sages and the endogenous new rural sages,the operation of “Project-based rural sages” is a governance strategy led by the government to complete the task of project governance.“Project-based rural sages”is basically a kind of mobilization participation.Local governments should take the initiative to cultivate new townsfolk to enhance their publicity,governance ability and governance willingness.