论以个体为主体的微观政治传播中的情感

On Emotions in the Micro Political Communication of the Individual as the Subject

迅猛发展的传播技术激活了“以个体为主体”的微观政治生活,微观政治传播因此而兴起。微观政治传播昭示着政治传播中个体的“人”的回归。人本真、本能的情感诱发个体的政治参与行为,扩展政治信息的范畴,丰富政治传播的方式,是微观政治传播发生、发展的重要内在动力。现代社会消解了情感的本真性,以数字技术为基础的“情感计算”,以社交媒体为纽带的“情感表演”和以文化产业为支撑的“情感消费”,形成了当代社会重要的“后情感”表征,催生了数字政治危机、极化政治风险和娱乐政治幻象。微观政治传播应正视人类精神深处的情感动力和后情感权力,以情感的“和谐”来引导差异的个人在充满不确定性的人类社会中共同创造美好的政治生活。

The rapid development of communication technology has activated the micro-political life of “individual-based”, and micro-political communication has come into being. Micro-political communication indicates the return of “people” in the study of political communication. Human’s authentic and instinctive emotions induce individual political participation, expand the scope of political information, and enrich the disseminated way of politics. Emotion is an important internal driving force for the occurrence and development of micro political communication. Modern society has dissolved the authenticity of emotions, and the “emotional computing” based on digital technology, the “emotional performance” connected by social media and the “emotional consumption” supported by the cultural industry have formed an important “post-emotion” in contemporary society. It has spawned the crisis of digital politics, the risks of polarizing politics, and the illusion of entertainment politics. Micro political communication should confront emotions as motivators and emotions as power. It should use the emotional “harmonious” state to guide different people to create a good political life together in a human society full of uncertainty.