文旅融合视域下红色档案资源开发的场域分析和行动逻辑

Field Analysis and Action Logic of Red Archival Resources Development from the Perspective of Cultural and Tourism Integration

文旅融合的不断深化为红色档案资源开发提供了重要契机,有助于充分挖掘红色档案资源的经济价值和文化价值。基于场域理论,本文诠释了在权力场域的影响下文旅体验如何成为文化资本、社会资本、经济资本转换为惯习的深层机制,即文旅体验既是红色档案资源开发的新途径,亦是发展红色文旅业态和促进红色文化认同的重要通道。基于此,红色档案资源开发应以提升文旅体验为导向,从沉浸式体验、故事化思维、特色化开发、交互式设计、IP链打造五个维度提出对策。

The continuous deepening of culturaland tourism integration provides an important opportunity for the red archival resources development,which is conducive to fully exploit their economic and cultural value.Based on the field theory,this paper interprets how the cultural and tourism experience becomes a deep mechanism for the transformation of cultural capital,social capital and economic capital into habit under the field of power.Cultural and tourism experience is not only a new way to develop archival resources,but also an important channel to develop red cultural travel formats and promote red cultural identity.Based on this theory,red archival resources development should be oriented to improve cultural and tourism experience,and put forward countermeasures from five dimensions:immersive experience,storybased thinking,characteristic development,interactive design,and IP chain creation.