中医药文化在“一带一路”沿线国家的传播策略研究

Research on Communication Strategies of Chinese Medicine Culture in Countries Along Belt and Road

中医药文化是中华民族优秀文化的重要象征,是推动中华文化走向世界的民族文化品牌。“一带一路”倡议为中医药文化海外传播带来新的机遇与挑战。分析中医药文化在“一带一路”沿线国家的传播现状,提出艺体式、学术式、产品式、服务式等传播策略。通过培养高质量中医药人才、加强与各国进行文化交流、充分调动社会与政府资源等保障措施来更好地促进中医药文化在“一带一路”沿线国家的传播及发展,助力于构建人类卫生健康共同体。

Chinese medicine culture is an important symbol of the excellent culture of the Chinese nation,and a national cultural brand that promotes Chinese culture to the world.The Belt and Road Initiative brings new opportunities and challenges for the overseas dissemination of Chinese medicine culture.This paper analyzes the communication status of Chinese medicine culture in countries along the Belt and Road,and puts forward the communication strategies of artistic type,academic type,product type and service type.Through training high-quality Chinese medicine talents,strengthening cultural exchanges with other countries,and fully mobilizing social and government resources,we will better promote the spread and development of Chinese medicine culture in countries along the Belt and Road and help build a community of human health.