网络数字时代我国文化贸易发展新动力--以博物馆为例

A New Driving Force for the Development of China's Cultural Trade in the Network Digital Era-Taking the Museum as an Example

当今世界面临百年未有之大变局,时代之变和世纪疫情叠加,世界经济形势复杂严峻,给中国经济带来不利影响。博物馆借助网络数字技术开展文化贸易为我国构建新发展格局、实现高质量发展提供了新动力。对博物馆功能进行界定,指出博物馆开展文化贸易的形式,列举我国博物馆开展文化贸易存在的问题,指出网络数字技术“去中心化”等特点影响路径不仅体现在博物馆作为文化产品和服务供给端的改变,而且也体现在为适应需求端的变化而做出的改变。针对网络数字技术在博物馆的应用,本文提出提升我国文化贸易水平的若干建议。

At present,the world is facing great changes that have not been seen in a century.The complex economic situation has brought an adverse impact on China's economy.With the help of network digital technology,museums carry out cultural trade,which provides a new driving force for China to build a new development pattern and achieve high-quality development.Firstly,this paper redefines the functions of museums and the form of cultural trade carried out by museums as a cultural industry.After listing the problems existing in the development of cultural trade by museums in China,it points out that the characteristics of"decentralization"of network digital technology.The specific influencing paths not only reflected in the change of the museum as the supply side of cultural products and services,but also reflected in the change made to adapt to the change of the demand side.Finally,aiming at the application of network digital technology in museums,this paper proposes some suggestions to improve the level of cultural trade in China.