中国电子商务发展的现实水平与未来路径

The Current Level&Future Path of China's E-Commerce Development

电子商务是现代经济背景下的贸易新业态,中国一直高度重视电子商务的发展。近年来,中国数字技术与实体经济相融合,从事电子商务交易活动的企业数显著增加;全国网民规模大,网购用户占比高;跨境电子商务业务发展迅速,形成电商品牌。有电子商务交易活动的企业数与地区经济发展水平相关;不同地区的电商产品存在差异,其与地区特色产品存在关联;经济较发达的地区聚集了较多的电子商务上市公司和较多的国家电子商务示范基地。未来,中国需要加强农村电商要素资源整合,构建农村电商体系,打造农村电商品牌;强化与境外电商平台的联通,创建多元化的跨境电商模式;培育新业态,建设示范基地,推动电子商务与区域经济协同发展;加强电子商务法治和诚信建设,优化电商发展环境。

E-commerce is a new trade form under the background of modern economy.China has always attached great importance to the development of e-commerce.In the past five years,China’s digital technology has been integrated with the real economy,and the number of enterprises engaged in e-commerce transactions has increased significantly.The scale of Internet users nationwide is large,and the proportion of online shopping users is high.The cross-border e-commerce business has developed rapidly and formed an e-commerce brand.The number of enterprises with e-commerce transaction activities is related to the level of regional economic development.There are differences in e-commerce products in different regions,which are related to regional characteristic products.More e-commerce listed companies and more national e-commerce demonstration bases are gathered in economically developed regions.In the future,China needs to strengthen the integration of rural e-com-merce elements and resources,build a rural e-commerce system and build a rural e-commerce brand;strengthen the connection with overseas e-commerce platforms and create a diversified cross-border e-commerce model;cultivate new business forms,build demonstration bases,and promote the coordinated development of e-commerce and regional econo-my.We should strengthen the rule of law and integrity of e-commerce,and optimize the environment for e-commerce development.