摘要
直播电商是一种新兴的电商业态,它以其门槛低,简单易学,效率高,受众多等优势在巩固拓展脱贫攻坚成果,接续全面推进乡村振兴过程中发挥了积极作用。文章分析了直播电商的优势与缺陷,并提出了持续助力乡村振兴的优化路径。
Live e-commerce is a new type of e-commerce.With its low threshold,easy to learn,high efficiency,and many other advantages,it has played an active role in consolidating and expanding the achievements of poverty alleviation and continuing to comprehensively promote the process of rural revitalization.This article analyzes the advantages and disadvantages of live broadcast e-commerce,and proposes an optimization path to continue to help rural revitalization.
作者
郑小华
ZHENG Xiaohua(School of Culture and Media,Anyang Institute of Technology,Anyang 455000,China)
出处
《安阳工学院学报》
2022年第5期66-68,共3页
Journal of Anyang Institute of Technology
关键词
直播电商
精准扶贫
乡村振兴
live e-commerce
targeted poverty alleviation
rural revitalization
