短视频时代下大学生价值观教育面临的挑战及应对

Challenges and Countermeasures of College Students’Value Education in Short Video Era

2016年,随着短视频生产的系列化、规模化,短视频的使用走向成熟,开启了我国短视频时代。在资本、技术、受众和内容等各方条件加持下,短视频逐渐发展成为新一代的主流文化消费形式,其强沉浸性、渗透性、互动性以及碎片化等特点重塑或消解着大学生的价值追求、思想观念和审美趣味,使得大学生价值观呈现出价值认知浅易化、价值目标虚无化、价值手段功利化、价值评价感性化等问题,给大学生价值观教育带来一系列新的挑战,亟需高校在价值观教育实践中不断更新教育内容,创新教育方法,优化教育环境,以期提升大学生价值观教育实效性。

With serialization and mass production of short videos in 2016,the use of short video becomes mature,which starts the short video era in China.Combing various factors such as capital,technology,audience and content,short video has gradually developed into a mainstream culture consumption form in this new generation.Its strong immersion,permeability,interactivity and fragmentation can reshape or even dispel college students’value pursuit,ideas and aesthetic tastes.The influence of short video brings lots of problems to college students’value education,such as superficial value cognition,virtual value goal,utilitarian value means and perceptual value evaluation,which poses a series of new challenges to college students’values education.It is urgent for colleges and universities to constantly update education content,innovate education methods and optimize education environment in order to improve the effectiveness of college students’values education.