陕西咸阳地区非物质文化遗产的文创产品开发策略及思路

Development Strategies and Ideas of Cultural and Creative products of Intangible Cultural Heritage in Xianyang of Shaanxi Province

以梳理陕西咸阳地区的非物质文化遗产的历史、文化价值为出发点,探求“非物质文化遗产保护与利用+文创”新思路,研究陕西咸阳地区非物质文化遗产的文创产品开发策略,开发具有陕西咸阳特色的非遗文创产品,以此进行活态保护、传承、发展当地非物质文化遗产,打造陕西咸阳地区专属的非遗文创产品,探索新时代文旅融合和非遗转化文创产品的发展思路和方向。

Based on the history and cultural value of the intangible cultural heritage in Xianyang,Shaanxi Province,the new ideas of"protection and utilization of intangible cultural heritage+cultural creativity"are explored,and the cultural and creative products of intangible cultural heritage in Xianyang,Shaanxi Province are studied.Development strategy,develop intangible cultural heritage products with the characteristics of Xianyang,Shaanxi Province,so as to protect,inherit and develop local intangible cultural heritage,create exclusive intangible cultural heritage cultural and creative products in Xianyang,Shaanxi Province,and explore cultural tourism in the new era The development ideas and directions of fusion and intangible cultural heritage transformation cultural and creative products.