基于眼动追踪的盲盒文创产品设计

Cultural and Creative Product Design of Blind Box based on Eye-tracking

为了以消费者的偏好进行文化IP设计,提出一种基于眼动追踪技术的盲盒文创产品设计思路,实现文创与盲盒的双向赋能。以“成都十二月市”主题盲盒文创产品设计为例,运用热点图、轨迹图、兴趣区的总注视时间、注视次数等眼动指标来量化分析人们对文化元素的感性认识。通过第一次眼动试验从代表性文化IP样本中提取出关注程度最高的文化IP,再通过第二次眼动试验分析人们对系列主题人物的偏好,对主题人物方案的不足之处进行细化设计。综合分析眼动指标数据,根据两次试验提取出了陶猪文化IP,并进行了12个人物角色设计,设计实践证明了方法的有效性。

In order to design cultural IP based on consumers’preferences,a design idea of blind box cultural and creative products based on eye tracking technology is proposed to realize the bidirectional empowerment of cultural and creative products and blind boxes.Taking the design of blind box cultural and creative products with the theme of"Chengdu in December"as an example,eye movement indicators such as hot spot map,trajectory map,total gaze time and gaze times in the area of interest are used to quantify people’s perceptual knowledge of cultural elements.Through the first eye movement test,the most concerned cultural IP is extracted from the representative cultural IP samples,and then through the second eye movement test,people’s preferences for a series of theme characters are analyzed,and the shortcomings of the theme character scheme are refined.Based on the comprehensive analysis of eye movement index data,the Taozhu culture IP was extracted from two experiments,and 12 personas were designed.The design practice proved the effectiveness of the method.