新媒体视域下红色精神的传播困境及其优化

A Study on the Difficult Position and Optimization of the Propagation of the Red Spirit from the Perspective of New Media

在信息化时代,新媒体在拓展红色精神的传播渠道、增强传播的有效性、提升红色精神的吸引力方面,具有重要的价值意蕴。当前,红色精神的传播还存在着传播氛围欠缺、传播内容特色化和时代性不足、传播方式有待扩展、传播组织不规范的困境。红色精神传播需要从加强红色教育、融入平台建设,加强特色宣传、丰富传播内容,扩展传播渠道、提高传播力度,增进政府引导、加强法治规范等方面优化传播路径。

In the information age,new media are of great value in expanding the channels of propagation of the red spirit,strengthening the effectiveness of propagation and enhancing the attractiveness of the red spirit. However,the propagation of the red spirit is still facing such difficulties as the lack of the propagation atmosphere,insufficient characteristics and epochal character of the contents of propagation,limited ways of propagation and non-standard propagation organization. The ways of propagation of the red spirit should be optimized in the aspects of reinforcing the red education,integrating the platform construction,strengthening the characteristic propaganda,enriching the contents of propagation,expanding the channels of propagation,increasing the intensity of propagation,enhancing the government guidance,and augmenting the rule of law.