叙事转变与文化“接合”:网络公共空间互动与两岸青年文化认同建构研究

Narrative Transformation and Cultural Articulation:The Interaction in the Online Public Space and the Construction of Cultural Identities of the Cross-Straits Youth

网络公共空间打破了受制于现实时空隔阂的传统交往模式,对于重塑两岸青年的文化认同具有重要作用。使用话语分析法对bilibili平台(简称B站)上两岸相关内容的叙事方式、互动形式与文化“接合”状态等进行分析,发现网络公共空间建构两岸青年文化认同的机制体现在:第一,网络视频的日常叙事将平时隐而不见的个体生活和微观情感具象化、影像化,引发了两岸青年的情感共鸣与文化认同;第二,视频内容与弹幕互动的复调叙事形成了两岸青年对同一问题的跨地域、跨时空讨论,有利于消弭文化差异与认知偏差;第三,主流题材视频以网络化的符号形式、表达特征形成话语“接合”,实现历史文化与集体记忆的传递,有效形塑两岸青年的文化认同。

Transcending the spatial and temporal limits of traditional communication models, the online public space plays a significant role in shaping the cultural identity of the youth on both sides of the Straits. Using discourse analysis, this study examines the narratives, interactive modes, and cultural articulation of the cross-Straits content on the bilibili.tv. It reveals the multi-faceted mechanism of identity making in the online public space: First, the mundane narratives of the online videos help to visualize individual lives and previously hidden micro-emotions, which leads to the emotional resonance and cultural identification among the young people on both sides of the Straits. Second, the polyphonic approach to video as well as the bullet-screen interaction facilitates the cross-Straits youth to discuss the same issues, despite the temporal and spatial differences. Such online discussion helps to eliminate cultural differences and cognitive errors. Third, using popular symbolism and expressions of the digital era, the mainstream videos enable discursive “articulation”, transmit historical knowledge and collective memory, and effectively shape the cultural identities of young people on both sides of the Straits.