文旅元宇宙:演化路径与产业逻辑

Culture-Tourism Metaverse: Evolutionary Path and Industrial Logic

2021年,元宇宙关注度迎来爆发式增长,“产业+元宇宙”成为目前推进元宇宙建设的重要手段。本文将元宇宙与文旅产业结合,提出“文旅元宇宙”概念,认为文旅元宇宙超越了当前数字文旅所涵盖的范围,是文旅产业发展的未来形态。首先,明确了“元宇宙—产业元宇宙—文旅元宇宙”概念演化路径,分析了文旅元宇宙在深化文旅融合、变革文旅认知、重构“人”的身份等方面对推动文旅产业高质量发展的重要价值;其次,构建了由基础架构与产业体系组成的文旅元宇宙产业逻辑框架,对文旅元宇宙的构成要素及其互动关系进行了论证,并基于该框架进一步描述了文旅元宇宙的三个基本面;最后,对文旅元宇宙的发展模式进行了展望,指出文旅元宇宙在深化文旅沉浸体验、推进文旅场景革命、再造文旅产业价值等方面具有广阔的应用前景,提出要把握好元宇宙这一重要机会窗口,在保持审慎态度的同时加强创新研究,建设符合我国国情的文旅元宇宙。

In 2021, the attention on Metaverse has experienced an explosive growth.“Industry+Metaverse” has become an important means to promote the construction of Metaverse. This paper combines Metaverse with the culture and tourism industry, puts forward the concept of “Culture-Tourism Metaverse”, holds the view that the Culture-Tourism Metaverse is beyond the scope of the current digital development path for the industry, and is more inclined to be the future form. Firstly, we clarify the evolutionary path of the concept of “Metaverse-Industrial Metaverse-Culture-Tourism Metaverse” and analyze the important values to promote high quality development of the industry that Culture-Tourism Metaverse will achieve in deepening the integration of culture and tourism, reforming the cognition of culture and tourism, and reconstructing the identity of “human”. Secondly, we construct the industrial logic framework of Culture-Tourism Metaverse composed of infrastructure and industrial system and demonstrate the elements as well as their interactive relationships of Culture-Tourism Metaverse. Furthermore, we discribe three fundamentals of Culture-Tourism Metaverse based on the framework. Finally, we point out that the development model of the Culture-Tourism Metaverse has broad prospects in aspects of deepening immersive experience, promoting the context revolution and reconstructing the value of Culture and Tourism Industry. Besides, it is of strategic significance to grasp the important opportunity window of the Metaverse. We should conduct innovative researches based on the attitude of prudent and construct the Culture-Tourism Metaverse in accordance with China’s national conditions.