“节庆活动策划与管理”课程思政建设探索与实践

Exploration and Practice of Ideological and Political Construction of“Festival&Special Event Planning and Management”

在专业课程中推进“课程思政”建设是培养高水平应用型人才的重要支撑,对于落实“立德树人”根本任务具有重要意义。文章以“节庆活动策划与管理”课程教学为例,探讨如何将课程思政元素融入专业教学实践,旨在通过专业技能提升和思想价值引领相结合的方式,培养既有专业技能又拥有报国之志的高水平复合型文旅人才。

Promoting the construction of“course ideological and political education”in professional courses is an important support for cultivating high-level applied talents,and is of great significance for implementing the fundamental task of“fostering virtue and cultivating people”.Taking the course teaching of“Festival&Special Event Planning and Management”as an example,this paper discusses how to integrate the ideological and political elements of the course into the professional teaching practice,in order to cultivate high-level compound culture and tourism talents with both professional skills and the ambition of serving the country through the combination of professional skill improvement and ideological value guidance.