基于用户感知的快消饮品再利用化包装设计

Reusable Package Design of FMCG Dranks based on User Perception

文章旨在探究快消饮品再利用化包装设计的可能性,提升同类产品包装的再利用率,以此降低资源浪费。通过分析用户在快消品消费环节的感知心理,将其对包装设计的感官评价准则转化为快消饮品包装的再利用设计特征,并以此为基础探讨再利用化包装设计的流程,得出快消饮品包装资源浪费问题的解决途径,为快消品的再利用化包装设计提供设计理论与参考依据。

In order to explore the possibility of reusable package design of FMCG drinks,and improve the reusable rate of package of FMCG products, so as to reduce the waste of resources.Analyzing the user perception psychology in the phase consumption of FMCG, the sensory evaluation criteria of package design are transformed into the design features of FMCG drinks package. And based on that, this paper concludes the methods of reusable package design.The methods gets the solution to the waste of package resources of FMCG drinks. It provides design theories and reference basis for the reusing design of FMCG package.