图像学视角下设计修辞的传播模式研究

Research on the Communication Mode of Design Rhetoric from the Perspective of Iconology

设计的主题始终围绕着传播而存在。设计作为修辞,在设计师和受众之间传递信息和文化意义的过程中具有重要作用。图像学作为关注作品内容与意义的艺术史的分支,是对作品形象及其文本进行分析的研究方法,为设计艺术传播的研究提供了新视角与新方法。设计修辞的目的是传播,图像学的使命也是传播,文章以“设计作为修辞”为切入点,以图像学的理论知识解读设计修辞和设计传播之间的联系,并且在空间设计修辞方向稍有拓展。

The theme of design always revolves around communication. As a rhetoric, design plays an important role in the process of transmitting information and cultural significance between designers and audiences. As a branch of art history that pays attention to the content and significance of works and a research method for the analysis of works’ image and text, iconology provides a new perspective and method for the research of design art communication. The purpose of design rhetoric is communication, and the mission of iconology is also communication. Taking "design as rhetoric" as the starting point, this paper interprets the relationship between design rhetoric and design communication with the theoretical knowledge of iconology, and expands slightly in the direction of spatial design rhetoric.