懿德太子墓壁画视觉图像动态描绘创新实践研究

Practice Research on Animated Depiction of Cultural and Creative Products based on Mural Paintings in the Mausoleum of Prince Yide

文章以陕西地区懿德太子墓室壁画视觉图像为基础,通过设计并实践基于懿德太子墓壁画的文创产品,探讨运用AR技术手段开发具有地域特色文创产品的可行性,以期在满足文创产品实现功能的同时拥有更深层次的文化内涵。依据现今的技术成果和国内外文献资料,结合国内外相关成功案例,分析以文化遗存为设计原型的文创产品设计原则,总结出文创产品设计设计时应注意四个方面,分别是量身定制“文化遗存+文创”;“科技+艺术”的设计呈现;融入趣味性的动态化设计以及展现地域特征的互动式设计。文章提供了以懿德太子墓壁画文创产品为中心两个部分的设计实践内容。一部分是基于懿德太子墓壁画资源创作出家居日用品实物,另一部分是基于文创产品实物衍生的动态演绎。满足用户对文创产品的功能性和文化体验需求,提升文创产品不同于其他同类产品的核心竞争力。

On the basis of the visual images of the mural paintings in Prince Yide’s Tomb in Shaanxi Province, meeting the realization of functions of cultural and creative products possessing deeper cultural connotations, this study tries to explore the feasibility of using AR technology to develop cultural and creative products with regional characteristics. In accordance with the current technical achievements and domestic and foreign literature, and in combination with relevant successful cases at home and abroad, this paper analyzes the cultural and creative product design principles based on cultural heritage as a design prototype, and summarizes four aspects that should be paid attention to when designing cultural and creative products. They are customized "cultural heritage + cultural creation";"science and technology + art" design presentation;integrated intriguing dynamic design and interactive design that can show regional characteristics.On the strength of this, this paper provides two parts of design practice content, focusing on the cultural and creative products born of mural paintings in Prince Yide’s Tomb. One part is to create household things in kind on the basis of the mural resources of Prince Yide’s Tomb, and the other part is to extend dynamic presentation based on the things in kind. Satisfying customers’ needs for the functionality and cultural experience of cultural and creative products, and enhancing the core competitiveness of cultural and creative products different from other similar products.