微观科学艺术形态在高校文创产品设计中的应用探究——以华南理工大学为例

Research on the Application of Microscopic Science and Art Forms in the Design of Cultural and Creative Products in Colleges, Taking South China University of Technology as an Example

文章针对高校文创产品存在外观造型设计大同小异、风格类似等现状问题,科学合理地从微观科学艺术角度探索高校文创产品的创新设计思路。文章分析了微观科学艺术形态介入高校文创产品设计的潜在性和应用价值;提出了其在高校文创中的介入思路;并以华南理工大学为例开展初步设计实践。这不仅可以提升高校文创产品的内涵、独特性、新颖性,而且能建立高校文创与受众之间的情感连结,为其带来惊喜感,还有利于突破高校文创设计现状与顺应文创多元化发展趋势,同时也为高校文创设计师、艺术家拓展一种全新的思路。

In view of the current situation of cultural and creative products in colleges, such as similar appearance design and style, this paper scientifically and reasonably explores the innovative design ideas of cultural and creative products of colleges from the perspective of Microscopic Science and Art. Firstly, we analyze the potential and application value of microscopic science and art forms in the design of cultural and creative products in colleges;subsequently, the idea of its intervention in the design of the kind of products is put forward;ultimately, a preliminary design practice is carried out by taking South China University of Technology as an example. It can not only enhance the connotation, uniqueness and novelty of cultural and creative products of colleges, but also establish an emotional connection between campus cultural and creative products and the audience, bringing a sense of surprise to the consummers. This is conducive to breaking through the current situation of cultural and creative design in universities and conforming to the trend of the diversified development of cultural and creative industries. It also expands a new way of thinking for college cultural and creative designers and artists.