数字新时代背景下雷锋精神文创产品的创新发展研究——以沈阳工学院为例

Research on the Innovation and Development of Lei Feng’s Spiritual Cultural and Creative Products under the Background of the New Digital Era, Taking Shenyang Institute of Technology as an Example

文章围绕新时代雷锋精神内涵的挖掘与文创产品的创新发展进行研究。雷锋文创产品的发展是文化输出的重要手段,也是发扬雷锋精神的重要依托。雷锋文创不仅是商品,更是将地域文化、实用性与创造性融为一体的艺术品。在文化产业发展的激流中,把握住发展雷锋文化的正确方向;在文创产品的设计过程中,体现红色文创产品的时尚感。在数字新时代背景下,结合时尚潮流和数字技术等,利用地区和高校优势资源,进行雷锋精神文创产品的创新设计与升级,构建产学研的合作平台,实现文化产业与数字经济的共同发展。

This paper focuses on the excavation of Lei Feng’s spiritual connotation and the innovative development of cultural and creative products in the new era. The development of Lei Feng’s cultural and creative products is not only an important means of cultural output, but also an important support for carrying forward Lei Feng’s spirit. Lei Feng’s cultural creation is not only a commodity, but also a work of art integrating regional culture, practicality and creativity. In the torrent of cultural industry development, grasp the right direction of developing Lei Feng culture;In the design process of cultural and creative products, reflect the fashion sense of red cultural and creative products. In the context of the new digital era, combined with fashion trends and digital technology, we should use the advantageous resources of regions and universities to carry out the innovative design and upgrading of Lei Feng’s spiritual cultural and creative products, build a cooperation platform between industry, University and research, and realize the common development of cultural industry and digital economy.