互联网零售中价格歧视策略的应用分析

Application Analysis of Price Discrimination Strategy in Internet Retail

价格歧视是一种常见的定价形式,在经济分析中价格歧视并没有褒贬之分,是一个中性的概念,因为在经济活动中正确运用价格歧视可以在一定程度上提高整个社会的资源配置效率,减少社会福利的净损失。因此,本文从价格歧视的角度出发,分析价格歧视的基本概念类型、研究互联网零售中价格歧视的作用机制,并就互联网零售中实行价格歧视策略提出了一些建议。

Price discrimination is a common form of pricing. In economic analysis, price discrimination has no distinction between praise and criticism. It is a neutral concept, because using price discrimination correctly in economic activities can improve the resource allocation efficiency of the whole society and reduce the net loss of social welfare to a certain extent. Therefore, from the perspective of price discrimination, this paper analyzes the basic concepts and types of price discrimination, studies the mechanism of price discrimination in Internet retail, and puts forward some suggestions on the implementation of price discrimination strategy in Internet retail.