广西黄姚古镇微信营销策略探究

Research on WeChat Marketing Strategy in Huangyao Ancient Town of Guangxi

近年来由自媒体衍生而来的自媒体营销备受关注,并逐渐超过传统营销的市场份额,其以网络技术为基础、软件为平台、网络为渠道,开启了更为省时省力、方便快捷的产品营销。本文从黄姚古镇可持续发展的角度出发,分析黄姚古镇在旅游开发过程中微信营销存在的问题,包括宣传力度不足、内容不够丰富、推送缺乏主动、特色不够鲜明等,通过完善微信营销策略,线上线下相结合的营销推广,进一步提高黄姚古镇的知名度和影响力。

We media marketing, which derived from we media in resent years, has attracted much attention and gradually eroded the market share of traditional marketing. Based on network technology, taking software as the platform and network as the channel, it has started a more time-saving, labor-saving, convenient and fast product marketing.From the perspective of sustainable development of Huangyao ancient town, this paper analyzes the existing problems of WeChat marketing in the process of tourism development of Huangyao ancient town, including insufficient publicity,insufficient content, lack of initiative in WeChat publicity, and lack of distinctive features. Through improving WeChat marketing strategy and combining online and offline marketing promotion, the popularity and influence of Huangyao ancient town will be further improved.