客户服务与市场营销的结合策略与价值思索

Strategy and Value Thinking of Combining Customer Service and Marketing

在市场经济体制不断完善、企业间竞争日趋激烈的背景下,客户服务作为影响企业与客户间关系的重要因素,开始受到越来越多的重视,并为市场营销工作的有效开展提供了全新思路。如何适应市场竞争环境变化,将客户服务与市场营销有效结合起来,成为很多企业关注的重要问题。基于此,本文对客户服务与市场营销的概念进行了简单介绍,同时围绕客户服务与市场营销结合所能发挥出的价值展开相关探讨,并为客户服务与市场营销的有机结合提供具体建议,希望促进有关企业的市场营销工作创新和客户服务质量的提高。

In the context of a continuously improving market economy and increasingly fierce business competition,customer service, as a significant factor that affects the relationship between companies and customers, has been received more and more attention and has offered new ideas for effective marketing. How to adapt to the changes of the competitive environment and achieve effective integration of customer service and marketing has become into an important issue that many companies care about. Based on this, this paper first introduces the concepts of customer service and marketing,meanwhile, discusses the value of combining customer service and marketing, and provides specific suggestions for realizing organic integration of customer service and marketing, hoping to contribute to innovation in marketing practice and quality improvement in customer service for relevant companies.