长三角地区建设江南文化主题公园探索

Exploration on the Construction of Jiangnan Cultural Theme Park in the Yangtze River Delta

江南文化作为长三角地区的共同基因和精神纽带,是长三角一体化发展的文化基础。建设江南文化主题公园符合长三角区域一体化发展的时代要求,有利于提升长三角地区的文化凝聚力和文化影响力。在梳理整合长三角地区文化资源的基础上,总结出江南文化区域特色突出、资源类型丰富、水文化内涵深厚等特征,并从文化主题及选址、景观呈现及文化表现、节事活动及研学旅行、文化论坛及文化IP、创新营销发展等方面提出江南文化主题公园的建设构想。

As a common gene and a spiritual bond in the Yangtze River Delta,Jiangnan culture is the cultural basis for the integrated development of the Yangtze River Delta.The construction of Jiangnan cultural theme park meets the requirements of the era of regional integration development in the Yangtze River Delta and is conducive to enhancing the cohesion and influence of culture in the Yangtze River Delta.On the basis of sorting out and integrating the cultural resources of the Yangtze River Delta,it summarizes the characteristics of Jiangnan cultural region with outstanding characteristics,rich resource types,and profound water culture connotation.Moreover,it puts forward the construction concept of Jiangnan cultural theme park from the aspects of cultural theme and site selection,landscape presentation and cultural expression,festival activities and study tours,cultural forum and cultural IP,and innovative marketing development.