媒体融合背景下新闻演播室新媒体直播技术研究

Research on new media live broadcast technology of news studio under the background of media convergence

随着时代的不断发展,当前传统媒体行业在发展中逐渐受到了一些困扰。在这样的情况下为获得更好的发展,防止被时代淘汰,不同媒体开始逐步结合自身特点彼此融合,且在融合的过程中应用到更多的新媒体技术。除此之外,当前观众的娱乐需求变得愈加个性化。为了满足这一特点,广电行业应解放思想、实事求是,全面打破传统思维为其发展带来的束缚,顺应时代发展主流,合理部署新媒体技术,将其应用于更多的业务当中,全面增加信号的实际接入形式,使直播功能变得更加丰富多彩。文章以媒体融合发展实际趋势为切入点,对传统新闻演播室直播形式的转变进行了详细探讨,并对新媒体直播技术在新闻演播室中的应用进行了详细分析,为广电行业的发展提供参考。

With the continuous development of the times,the current traditional media industry has gradually encountered some troubles in its development.Under such circumstances,in order to achieve better development and prevent being eliminated by the times,different media began to gradually integrate their own characteristics with each other,and more new media technologies were applied in the process of integration.In addition to this,the entertainment needs of current audiences are becoming more and more personalized.In order to meet this characteristic,the radio and television industry should emancipate the mind,seek truth from facts,comprehensively break the shackles brought by traditional thinking to its development,conform to the mainstream of the times,rationally deploy new media technology,apply it to more businesses,and comprehensively increase the signal The actual access form makes the live broadcast function more colorful.The article takes the actual trend of media integration and development as the breakthrough point,discusses the transformation of traditional news studio live broadcast in detail,and analyzes the application of new media live broadcast technology in news studio in detail,so as to provide reference for the development of the broadcasting and television industry.