自然和文化遗产展示、阐释和传播中的信息设计

Information Design of Natural and Cultural Heritage’s Presentation, Interpretation and Dissemination

有吸引力的遗产展示是媒体成功传播自然和文化遗产的关键。新的信息图形技术和视听语言可以通过简单易懂的信息传达复杂的过程来实现这一点,从而为游客提供高质量的文化体验。本研究强调了信息设计在遗产阐释、展示和传播中的重要性,并促使游客更密切地关注遗产的奇点和独特方面。本研究通过对若干实例的理论反思和论证,故采用遗产感知方式及向公众通报方式为指导方针,进一步完善将信息图形整合到传播媒介中的系统及流程。经论证可知,一个具有吸引力和功能性的遗产展示对于其成功的媒体传播至关重要,并强调在遗产信息和保存其记忆过程中信息图形和图形标识的重要性。

Attractive heritage display is the key to the successful media dissemination of natural and cultural heritage. New information graphics technology and audio-visual language can achieve this through simple and easy-to-understand information that transmit complex process, so as to provide tourists with high-quality cultural experience. This study emphasizes the importance of information design in heritage interpretation, display and dissemination, and urges tourists to pay more attention to the singularity and unique aspects of heritage. Through the theoretical reflection and introduction of several examples, we strengthen the guidelines that we believe determine the way of heritage perception and informing the public, and further improve the system and process for integrating information graphics into the media. We believe that an attractive and functional heritage display is very important for its successful media communication. At the same time, the article emphasizes the importance of information graphics and graphic logo in heritage information and preserving its memory.