互联网时代表演艺术消费过程中观众价值的实现——基于价值共创视角

The Realization of Audience Value in the Process of Performing Arts Consumption in the Internet Age——From the Perspective of Value Co-creation

互联网时代的到来不仅改变了观众在表演艺术中的传统消费模式,更重要的是改变了观众在消费过程中的地位。主体性的提升与自我认知的清醒,催化并加速唤醒观众在参与和表演艺术组织互动的同时实现自我价值诉求的意识。本文以价值共创为视角,基于对表演艺术消费过程的分析,探究互联网时代观众在表演艺术消费过程中自我价值诉求的实现。

The advent of the Internet era has not only changed the traditional consumption mode of audience in performing arts, but also changed the status of audience in the consumption process. The enhancement of subjectivity and self-awareness catalyzes and accelerates the awakening of the awareness of audience participation and interaction with performing arts organizations while realizing self-value pursuit. From the perspective of value co-creation and based on the analysis of the consumption process of performing arts, this paper explores the realization of audience’s self-value demands in the consumption process of performing arts in the Internet era.