国产口红色号名称的语言学探析

Linguistic Analysis on the Name of Color Code of Chinese Lipsticks

口红是一种具有悠久历史的彩妆产品,国产口红色号名称在语言方面特点鲜明。口红色号名称以四音节为主,注重声韵搭配;名称中词汇内容丰富,以食物、花卉类词汇居多;名称来源广泛,与中国传统文化息息相关,部分名称源自中国传统颜色、唇妆样式、瓷器釉色、诗文词句等;从构成类型看,有8种语义构成类型,多以偏正结构为主。研究发现,口红色号名称命名中存在盲目跟风、乱用叠音词及选词内容消极等问题,对此提出了打造品牌特色、使用规范语言等命名建议。

Lipstick is a kind of makeup product with a long history.The name of Chinese lipstick color code has distinct characteristics in language.The names of Chinese lipstick are mainly four syllables,and lay emphasis on vocal-rhyme collocation.There are abundant words in the names,most of which are food and flower names.The lexical sources are diverse,the names of lipstick codes are closely related to traditional Chinese culture,partly derived from traditional Chinese colors,labial makeup style,pottery glaze,poetry and lyrics.From the perspective of composition types,there are eight types of semantic composition,and the color code names are mostly based on the attributive structure.The study points out that there are two problems in the naming of lipstick names:blindly following the trend,abusing reduplicated word and choosing words with negative content.Accordingly,two suggestions were made,namely create brand characteristics and focus on the language standard of naming.