廊坊迎春酒的起源、现状和未来发展方略

On the Origin, Current Situation and Future Development Strategy of Langfang Yingchun Liquor

廊坊迎春酒是廊坊本地知名的品牌酒,其历史最早可追溯到清光绪年间,百余年间历经五代人的传承与发展,形成了廊坊地区内涵丰富的酒文化。其传承谱系清晰,酿造工艺兼具传承与创新,色香独特,曾赢得了“北方小茅台”的美誉。作为一项省级“非遗”项目,迎春酒在传承发展中蕴含的劳动智慧、工匠精神及企业本身的品牌文化,具有独特的文化价值,对廊坊地方的经济文化发展有特殊的价值和意义。面对当前新的历史机遇,迎春酒应将其自身发展与廊坊地方的发展紧密结合,相互促进,彼此成就,这对迎春酒业和廊坊地区未来的发展都有着重要的现实意义。以迎春酒为例探析地方酒对地方发展的作用和意义,也可以为其他地方酒类的发展提供借鉴与启迪。

Langfang Yingchun Liquor is a well-known local brand of liquor in Langfang. Its history can be traced back to the Guangxu period of the Qing Dynasty. After more than 100 years of inheritance and development of five generations, it has formed a rich wine culture in Langfang area. Its inheritance lineage is clear, the brewing process combines inheritance and innovation, and its color and fragrance are unique. It has won the reputation of "Little Moutai in the North". As a provincial "intangible cultural heritage" project, Yingchun Liquor has unique cultural value in the inheritance and development of labor wisdom, craftsman spirit and the brand culture of the enterprise itself, and has special value and significance for the economic and cultural development of Langfang. In the face of the current new historical opportunities, Yingchun Liquor should closely integrate its own development with the development of Langfang, so as to promote each other and achieve each other, which is of great important realistic meaning to the future development of Yingchun liquor industry and Langfang area. Taking Yingchun Liquor as an example to explore the role and significance of local liquor on local development can also provide reference and inspiration for the liquor development in other places.