河南农产品区域公用品牌发展策略研究

Research on Development Strategy of Henan Agricultural Products

本文着重强调了走农产品品牌化发展之路对河南农业农村经济发展的重要性及必要性,并以信阳毛尖等为代表分析了河南农产品区域公用品牌发展的现状,以及存在的共性问题,探索河南农产品区域公用品牌发展建议。致力于提升河南农产品区域公用品牌影响力,助力河南现代农业产业化发展。

This paper emphasizes the importance and necessity of brand development of agricultural products for the development of agricultural and rural economy in Henan Province,This paper emphasizes the importance and necessity of the brand development of agricultural products for the development of agricultural and rural economy in Henan Province,analyzes the current situation and common problems of the development of regional public brands of agricultural products in Henan Province,and explores the suggestions for the development of regional public brands of agricultural products in Henan Province.Represented by Xinyang Maojian,etc.It is committed to improving the influence of regional public brands of agricultural products and promoting the development of modern agricultural industrialization in Henan.