符号元素特征在化妆品包装设计中的展现

The representation of symbolic elements in cosmetic packaging design

化妆品行业更新换代较快,品类繁多,为吸引女性受众,需要对产品进行全面包装,使其更具吸引力。为提升化妆品包装的吸引力,本文探索符号元素特征在化妆品包装设计中的展现。首先研究化妆品包装与符号元素特征关系,根据化妆品包装符号元素特征原理,获得符号元素特征的认识性与普遍性,分析了化妆品包装中符号元素特征的应用路径;然后介绍了化妆品包装的功能特性,并且针对各种包装材料所包含的符号元素特征指示性语义开展详细介绍。最后介绍了化妆品包装上符号元素特征应用现状,分析符号元素特征中的造型类符号元素特征、色彩类符号元素特征、图形类符号元素特征以及传统文化符号元素特征在化妆品包装中的应用情况。

The cosmetics industry is updated rapidly and has a wide range of categories.In order to attract female audiences,it is necessary to fully package the products to make them more attractive.In order to enhance the attractiveness of cosmetic packaging,this article explores the display of symbolic element characteristics in cosmetic packaging design.This article first explores the relationship between cosmetic packaging and symbol element characteristics,and obtains the recognition and universality of symbol element characteristics according to the principle of cosmetic packaging symbol element characteristics,and analyzes the application path of symbol element characteristics in cosmetic packaging;then introduces the functional characteristics of cosmetic packaging.In addition,a detailed introduction is given to the indicative semantics of the symbolic elements contained in various packaging materials.Finally,on this basis,it introduces the current status of the application of symbolic element characteristics on cosmetics packaging,and analyzes the application of the symbolic element characteristics of the modeling symbol element characteristics,color symbol element characteristics,graphic symbol element characteristics and traditional cultural symbol element characteristics in cosmetic packaging.