VR-AR融合数字技术在服装陈列展示中的应用

Application of VR-AR Integrated Digital Technology in Clothing Display

从当今飞速发展的数字化技术出发,充分关注增强现实技术和虚拟现实技术在服装陈列展示中的重要作用。探讨VR-AR融合技术的系统框架,分析该技术在服装陈列展示中应用的必要性,以及其应用的具体方法、模式,并阐明此技术的应用为服装品牌运营带来的经济、社会及未来发展效益,为探索数字经济时代服装陈列展示的创新思路,推动服装企业优化转型,助力服装行业借助数字经济实现“双循环”发展。

Starting from today's rapidly developing digital technology,this paper pays full attention to the important role of augmented reality and virtual reality technology in clothing display,discusses the system framework of VR-AR fusion technology,analyzes the necessity of its application in clothing display,as well as the specific methods and modes of its application,and expounds the economic.The purpose of social and future development benefits is to explore innovative ideas for clothing display in the era of digital economy,promote the optimization and transformation of clothing enterprises,and help the clothing industry achieve"double cycle"development with the help of digital economy.