中国传统文化在IP设计中的运用探析--以唐代女性形象特征为例

Application of Chinese Traditional Culture in IP Design:Take the Image Characteristics of Women in the Tang Dynasty as an Example

中国传统文化种类繁多,且具有独特的魅力,其中女性话题一直是众多学者的重点研究话题之一。通过提炼唐代女性身形特征、服饰发式以及妆容特点作为载体,结合当下热门的数字媒体IP的形式,根据IP形象设计的故事性、独特性以及文化性原则,探索设计出展现唐代特色女性传统民俗文化的“唐晓灿”IP形象,从而更好地弘扬优秀传统文化,赋予其符合当代审美的生命力,使传统文化焕发新的生机。

Chinese traditional culture has many kinds and unique charm,among which the topic of women has always been one of the key research topics of many scholars.By refining the body shape features,clothing hair styles and makeup features of women in the Tang Dynasty as carriers,combining with the current popular IP forms,and according to the principles of story,uniqueness and culture of IP image design,Design the IP image“Tang Xiaocan”to show the traditional folk culture of women with Tang Dynasty characteristics,so as to better carry forward the excellent traditional culture,endow it with the vitality of contemporary aesthetics,and make the traditional culture glow with new vitality.