基于地域文化主题的眼镜盒叙事设计研究

A STUDY ON NARRATIVE DESIGN OF GLASS BOX BASED ON REGIONAL CULTURE THEME

通过对地域文化的挖掘,采用叙事设计的方法,在眼镜盒中进行应用,提升眼镜盒的文化价值,促进地域文化的传播。通过文献分析、实地调研、问卷调查和类比分析的方法,以文学领域的叙事理论为基础,针对眼镜盒在文化传递、整体联系和行为体验上的问题,提出从形态表现到动态体验的叙事性设计方法:托物叙事和以情叙事。通过提出的设计方法在设计实践的应用,为用户提供更好的体验,提升品牌价值,促进文创产品市场的发展,为眼镜盒设计提供理论参考。

Through the excavation of regional culture,the method of narrative design is applied in the eyeglass case,so as to enhance the cultural value of eyeglass case and promote the spread of regional culture.By means of literature analysis,field investigation,questionnaire survey and analogy analysis,and based on the narrative theory in the field of literature,aiming at the problems in the cultural transmission,overall connection and behavioral experience of the eyeglass case,this paper proposes a narrative design method from form expression to dynamic experience:narrating by objects and narrating by feelings.Through the application of the proposed design method in design practice,it can provide better experience for users,enhance brand value,promote the development of cultural and creative products market,and provide theoretical reference for the design of glasses case.