“物联网+大数据”下的智慧养老社区商业模式构建与创新路径

“Internet of Things+Big Data”:the Construction and Innovation Path of the Business Model of Smart Elderly-care Community

物联网、大数据等新一代信息技术在养老产业的广泛应用,不仅推动了智能养老产业体系朝着“创新、整合、应用、共享”方向发展,成为智慧养老社区的技术支撑体系,更是促进了新型商业模式的探索。通过研究美国、日本、德国较为典型与成功的智慧养老社区商业模式与我国的比较分析发现:环境指标、法律和政策优势的推动、市场发育和科技助力是发展智慧养老社区的必要条件,而市场定位、运营模式和盈利模式等方面的差异确是值得深入探索的方面。由此,在嵌入“以人为本”的理念、以需求为导向、实现服务供需双方有效对接的基础上,围绕“两个体系、一个产业价值链”的基本架构,构建了“价值主张+经营系统+盈利模式”为要素的商业模式模型;进而提出其创新路径,即精准定位价值主张,实现客户价值和企业价值互为推动;并依据物联网和大数据技术创新开发运作模式、完善经营模式和全方位升级盈利模式,实现老年人从“安老”“养老”到“享老”的整体生活质量提升。

The widespread application of the new generation of information technologies such as the Internet of Things and Big Data in elderly-care industry has not only promoted the development of the smart elderly-care in⁃dustry system towards the direction of“innovation,integration,application and sharing”,becoming a technologi⁃cal support system for the smart elderly-care community,but also promoted the exploration of new business modes.Through the comparative analysis of the typical and successful business modes of smart elderly-care community in the United States,Japan and Germany with that in China,it is found that environmental indicators,promotion of le⁃gal and policy advantages,market development and technological assistance are the necessary conditions for the de⁃velopment of smart elderly-care community,while the differences in market positioning,operation modes and profit making modes are indeed aspects worthy of in-depth exploration.Therefore,on the basis of embedding the“peo⁃ple-oriented”concept,taking the demand as the orientation,and realizing the effective connection between the supply and demand of services,and centering around the basic structure of“two systems and one industrial value chain”,a business mode/model with the elements of“value proposition+operating system+profit mode”is con⁃structed;then it puts forward its innovative path,namely,accurately positioning the value proposition to realize mu⁃tual promotion of customer value and enterprise value;and based on the Internet of Things and big data technology,it puts forward innovating development and operation modes,improving operation modes and upgrading the profit making modes in an all-round way,so as to improve the overall quality of life of the elderly from“caring for the el⁃derly”,“providing for the elderly”to“enjoying the old-age life”.