场景视域下城市演艺新空间的场景构建研究——以上海亚洲大厦星空间一号为例

Research on the Scene Construction of New Urban Performing Arts Space under the Scene Perspective

场景理论从文化消费的视角为城市演艺行业中新空间新业态的生成与发展动力的研究提供了新研究范式,有助于厘清演艺新空间场景生成的内在逻辑,从而为演艺新空间在全国的发展找到普适性法则。在对演艺新空间生成背景进行梳理的基础上,解读场景理论的概念与方法,分析场景理论应用于演艺新空间消费场景分析的适切性。以上海演艺新空间亚洲大厦星空间一号为例,在分析构成场景的五要素的基础上,搭建包括三个主维度和十五个子维度在内的场景评价体系,总结其场景构建经验。基于场景理论提出演艺新空间发展路径:重视社区场景营造,打造开放多元的社区氛围,明确真实性环境;增强互动体验,凝聚情感认同,营造戏剧性氛围;积极拓展新业态,打造优质内容,促进合法性认同。

From the perspective of cultural consumption,scene theory provides a new research paradigm for the research on inherent logic of the generation and development of new spaces and new formats in the urban performing arts industry,finds universal law for its development throughout the nation.On the basis of sorting out the background of the new performing arts space,it interprets the concept and method of the scene theory,and analyzes the suitability of the scene theory applied to the analysis of the consumption scene of the new performing arts space.Taking Shanghai Performing Arts New Space Asia Building Star Space No.1 as an example,based on the analysis of the five elements that constitute the scene,three scene evaluation systems including one main dimension and fifteen sub-dimensions are built,and its scene construction experience is summarized.Based on the scene theory,a new space development path for performing arts is proposed:attach importance to the creation of community scenes,create an open and diverse community atmosphere,and clarify the authenticity environment;enhance interactive experience,condense emotional identity,and create a dramatic atmosphere;actively expand new formats,create high-quality content,and promote legitimate identity.