健康中国视阈下传统运动养生文化产业的SWOT分析

SWOT Analysis of Traditional Sports and Health Culture Industry from the Perspective of Healthy China

在我国大力推动健康事业发展的背景下,逐渐形成了传统运动养生文化产业。采用文献资料法、逻辑分析法等,阐述健康中国背景下传统运动养生文化产业的形成,并借助SWOT分析对传统运动养生文化产业发展的优势、劣势、机会和威胁进行分析研究,提出针对性发展策略(利用政策红利、转变融资方案,改变培养模式、打造复合型人才,加大宣传力度、提高文化认同,打造特色品牌、迎合百姓需求),为传统运动养生文化产业的发展提供理论依据。

Under the background of my country’s vigorous promotion of the development of health,the traditional sports and health culture industry has gradually formed.This paper adopts the method of literature data,logical analysis,etc.to explain the formation of the traditional sports and health cultural industry under the background of healthy China,and use SWOT to analyze the advantages of the development of traditional sports and health cultural industries.Analyze and research weaknesses,opportunities and challenges,and propose targeted development strategies (utilizing policy dividends,changing financing plans,changing training models,creating compound talents,increasing publicity,enhancing cultural recognition,creating distinctive brands,and catering to the needs of the people),to provide a theoretical basis for the development of the traditional sports and health cultural industry.