摘要
目的探索民艺体验产品的设计方法,帮助用户实现沉浸式体验,提高用户对民艺产品的认同感,促进民艺的活态传承。方法以竹编体验产品为例,通过用户观察、访谈并以用户体验地图的方式提取出“乌镇竹编”民艺产品在用户体验上的优点和痛点,结合心流理论,提出民艺体验产品的设计策略,同时优化“乌镇竹编”民艺体验产品。结论经用户测试验证,最优的民艺体验产品除了要具备符合现代审美、工艺流程简化以及材料工具模块化等特征之外,还应具备以下设计要素:产品选择层次化、目标设置精细化、学习形式交互化、背景知识通俗化、作品分享社区化。
This paper aims to explore the design method of folk art experience products,so as to help users realize immersive experience,improve their identification with folk art products,and promote the living heritage of folk art.Taking bamboo weaving experience product as an example,we extracts the advantages and pain points of"Wuzhen bam-boo weaving"folk art product through user observation,interview and user experience map to propose design strategies for folk art experience product by combining the flow theory and optimize"Wuzhen bamboo weaving"folk art experience product.The design strategy of the folk art experience product is proposed,and the"Wuzhen Bamboo Weaving"folk art experience product is optimized.As verified by user testing,except for features such as meeting modern aesthetics,sim-plifying the process and modularizing the material tools,the best folk art experience product should have the following design elements:1.hierarchical product selection;2.refined goal setting;3.interactive learning form;4.popularized background knowledge;5.community-based work sharing.
作者
卢艺舟
贾洋
钱利淮
LU Yi-zhou;JIA Yang;QIAN Li-huai(Zhejiang University of Science and Technology,Hangzhou 310023,China;Zhuyun workshop,Zhejiang Jiaxing 314501,China)
出处
《包装工程》
CAS
北大核心
2022年第18期311-319,共9页
Packaging Engineering
基金
2019年国家艺术基金人才培养项目(2019-A-04-(150)-0692)“竹编工艺文创设计人才培养”
2020年度浙江省哲学社会科学规划课题(20NDJC145YB)“体验经济视角下传统民艺发展新范式——‘乌镇竹编’的活态传承研究”。
关键词
传统民艺
竹编工艺
用户体验
心流理论
活态传承
traditional folk art
bamboo weaving craft
user experience
flow theory
living heritage