电商滋补零食的中医食治思想及应用

Troditional Chinese Food Treatment Thought and Its Application in E-commerce Nourishing Snacks

滋补零食作为近年来电商休闲食品的上升品类,具有一定的研究价值。滋补零食传承和应用了中医养生思想,其配方理念、配方成分、配方性味和制剂剂型,皆出自古代食治经方验方。一方面电商滋补零食最大程度传承和复原了古代食治思想和配方,并于商业市场的实践和应用取得了巨大的成功;另一方面,消费者对电商滋补零食的接受和满意,也体现了中医养生和古代食疗保健思想在现代健康话语语境中具备了一定的话语权,中国传统文化得到了前所未有的复兴契机。

As a rising category of E-commerce leisure food in recent years,nourishing snacks have certain research value.Nourishing snack inherits and applies the thought of health preservation of traditional Chinese medicine.Its formula concept,formula ingredients,formula flavor and preparation form are all derived from the ancient prescription of food treatment.On the one hand,the E-commerce nourishing snacks inherited and restored the ancient food treatment thought and formula to the greatest extent,and achieved great success in the practice and application of the commercial market.On the other hand,consumers’acceptance and satisfaction with the E-commerce nourishing snacks also reflected that the traditional Chinese medicine health care and ancient food therapy health care thought had a certain discourse power in the context of modern health discourse,and the Chinese traditional culture has gained a lot This is an unprecedented opportunity for rejuvenation.