世界杯专业足球场赛后运营的德国经验与启示

The Germany Experience and Inspiration on Postgame Operation of World Cup Professional Football Stadiums

采用文献资料、案例分析等方法,探究2006年德国世界杯球场赛后运营情况。2006年德国世界杯的赛后运营经验主要包括:利用现有球场改建,实施球场赛后改造;依托职业俱乐部,促进球场赛后运营;开发球场多元功能,丰富球场服务内容;积极开发无形资产,拓宽球场收入渠道;实施智慧化升级,提升球场用户体验;践行绿色发展理念,促进球场可持续发展。对于国内球场赛后运营具有如下启示:优化赛前功能设计,积极实施赛后改造;鼓励俱乐部参与球场运营,提升球场赛后利用率;推进多元化运营,提升球场盈利能力;充分开发无形资产,增加球场收入;打造智慧球场,提升球场运营效益;实施可持续运营,促进球场绿色发展。

This paper studies the postgame operation of the 2006 Germany World Cup Stadiums with the methods of literature review, case analysis and so on. The experiences of stadiums postgame operation mainly include using existing stadiums to renovate the stadiums after the matches, relying on professional clubs to promote postgame operation, developing multiple functions of the stadiums to enrich the service contents of the stadiums, actively developing intangible assets to broaden the income channels of the stadiums, implementing intelligent upgrading to enhance the user experience of the stadiums, practicing the concept of green development to promote the sustainable development of the stadiums. The inspirations for the postgame operation of Chinese courses are as follows, to optimize the pregame functional design and actively implement the transformation after the game, to encourage clubs to participate in the operation of the stadium and improve the postgame utilization of the stadium, to promote diversified operations to enhance course profitability, to fully develop intangible assets and increase the revenue of the stadium, to create a smart stadium and enhance the operational efficiency of the stadium, to implement sustainable operation and promote the green development of the stadium.