徐州汉文化文旅融合过程、机制及实践路径

On the process, mechanism and practice path for culture-tourism integration of Xuzhou Han culture

文旅融合发展是实现文化传承和促进旅游转型升级的重要途径.运用文献分析、案例分析、田野调查等方法对徐州汉文化文旅融合过程、机制及实践路径展开研究.研究发现:徐州汉文化文旅融合经历了资源挖掘与展示的分立发展阶段、产品开拓与创新的初期融合阶段、文化彰显与认同的深化融合阶段.其整合机制是产业耦合、市场需求、技术创新、政府引领多因素综合驱动的结果.徐州汉文化的文旅深度融合应优化升级文旅产业,注重沉浸式体验,推进景区提质扩容,强化文旅政策创新.

Culture-tourism integration is an important way to inherit culture and upgrade tourism industry. Based on literature analysis, case analysis and field investigation, the process, the mechanism and practice path of culture-tourism integration of Xuzhou Han culture are researched. The main conclusions are as follows: it experienced the separate development stage of resource excavation and display, the initial integration stage of product development and innovation, and the deepening integration stage of culture manifestation and identity. The factors of the integration are multiple, including industrial coupling, market demands, technological innovation, and government guidance. Several paths are put forward to practice, such as optimizing and upgrading the cultural tourism industry, focusing on immersive experience, promoting the quality and expansion of scenic spots, and strengthening the innovation of cultural tourism policy.