新冠(COVID-19)疫情背景下茶产业科技、生态与消费协同策略

Synergistic Strategy of Technology,Ecology and Consumption in Tea Industry Under the Background of COVID-19 Pandemic

【目的/意义】基于新冠疫情背景下消费者对健康的特别关注,通过总结日本、韩国以及中国台湾地区茶产业发展的相关经验,为茶产业科技、消费和生态协同提供借鉴。【方法/过程】利用文献分析法、数据分析法和案例分析法,分析了新冠疫情背景下消费者对茶生态和健康价值的关注内容,以及当前茶产业对新消费需求的非适应性和非生态性。【结果/结论】结果显示,茶科技、生态与消费文化的协同可以从逻辑上响应疫情背景下的茶消费变化,为茶产业可持续发展提供有效支持。

【Objective/Meaning】In view of the special concern of consumers for health under the background of COVID-19 pandemic,by summarizing the experience of Japan,the republic of Korea and Chinese Taiwan in this paper,it provided reference for the collaboration of technology,consumption and ecology in the tea industry.【Methods/Procedures】By using the methods of literature analysis,data analysis and case analysis,the consumers’concerns on the ecological and health value of tea under the background of COVID-19 pandemic were analyzed,as well as the non-adaptability and non-ecological features of the current tea industry to new consumption demands.【Results/Conclusions】The results showed that the synergy of tea technology,ecology and the culture of consumption could logically respond to the changes in tea consumption under the background of COVID-19 pandemic,thus providing effective support for the sustainable development of tea industry.