福建省森林旅游现状、问题与对策探析

Analysis of Current Situation,Problems and Counterm easures of Forest Tourism in Fujian Province

在对福建省森林旅游现状进行分析的基础上,总结出森林旅游存在缺少文化内涵、发展同质性高、市场营销力度不够、森林旅游人才短缺等问题,并提出提升森林旅游的文化内涵、突出森林旅游的福建特色、加强森林旅游市场营销、重视森林旅游人才培养等对策。

Based on an analysis of the current situation of forest tourism in Fujian Province,sums up forest tourism has problems,such as the lack of cultural connotation,development of high homogeneity,not paying enough attention to marketing,and forest tourism talent shortage.And put forward the promotion of forest tourism culture connotation,highlights the characteristics of forest tourism in Fujian,strengthens forest tourism marketing,and attaches great importance to the tourism talent training and other countermeasures.