基于游客感知的传统村落公共空间开发利用研究--以呈坎村为例

Research on the Development and Utilization of Public Space in Traditional Villages Based on Tourists’Perception--Taking Chengkan Village as an Example

采用携程网评论及微博博文数据作为感知数据源,通过文本分析获取游客对公共空间的感知与情绪,并深入挖掘引发游客情绪的主要原因。研究发现,游客对呈坎村的评论整体以积极情绪为主,游客关注度较高、以积极情绪为主的公共空间是能够充分凸显当地特色地域文化的祠堂空间、广场空间、街巷空间等;最能吸引游客,引发游客积极情绪的对象是空间所承载的乡土文化及科学艺术价值;但公共空间也存在文化传承衰弱、空间功能单一、未能满足游客较高层次需求及空间设施缺乏等问题。针对公共空间发展存在的问题提出开发利用策略。

This paper utilizes comments on Ctrip.com and data on Weibo blog post as perception data sources,obtains tourists’perceptions and emotions of public spaces through text analysis,and deep‐ly excavates the main causes for tourists’emotions.The study found that tourists’comments on Cheng‐kan Village are mainly positive,and the public spaces with high tourists’attention and positive emo‐tions are the ancestral hall space,street space,square space,etc.that can fully highlight the local char‐acteristics and regional culture;the objects that most attract tourists and trigger their positive emotions are the local culture and scientific and artistic value carried by the space;however,there are also pub‐lic spaces that have weak cultural heritage and single space function,fail to meet the higher-level needs of tourists and lack space facilities.Aiming at the problems existing in the development of public space,a strategy for the development and utilization of public space is proposed.