宁德农村地区电信市场营销策略研究

Research on Ningde Telecom's Marketing Strategy in Rural Areas

伴随通信产业技术的进步,我国通信行业发展迅猛,城市已经出现饱和状态。各大通信运营商将竞争焦点逐渐由城市转移到农村地区,并为尽快扩张农村市场,纷纷制定出形式多样的市场营销策略。然而宁德电信公司在宁德农村地区市场营销中还存在诸多的问题和不足,导致农村市场开发质量低下,效果不够明显。需要企业在充分分析外部营销环境的前提下,加大产品、价格、渠道、促销等方面的营销力度,制定出全新的、适应农村地区发展诉求的市场营销策略,以期提高宁德电信的市场占有率,促进我国农村经济与产业的健康发展。

With the technological advancement of the communication industry,my country's communication industry is developing rapidly,and most cities have already become saturated.The major communication operators have gradually shifted the focus of competition from cities to rural areas,and in order to expand the rural market as soon as possible,they have formulated various marketing strategies.However,there are still many problems and shortcomings in the marketing of telecommunications in the rural areas of Ningde,resulting in low quality of rural market development and insufficient results.Under the premise of fully analyzing the external marketing environment,companies need to increase marketing efforts in terms of products,prices,channels,promotions,etc.,and formulate brand-new marketing strategies that adapt to the development demands of rural areas,in order to increase the market share of Ningde Telecom,To promote the healthy development of my country's rural economy and industry.