赣南脐橙产业高质量发展策略分析——基于SWOT分析法

The Research on High Quality Development of Gannan Navel Orange Industry——Based on SWOT Analysis

赣南脐橙产业高质量发展,涉及产品品种的不断优化,产业链的有效延伸,市场的持续开发挖掘,政府、企业、果农的同向合力等多方面因素。通过SWOT分析法,解析该产业高质量发展中内部具备的优势和劣势,外部面临的机遇和挑战,得出了四种市场拓展战略组合,结合赣南脐橙产业现阶段发展情况,提出了高质量发展的战略建议。

The high-quality development of the navel orange industry in Gannan involves the continuous optimization of product varieties,the effective extension of the industrial chain,the continuous development and excavation of the market,and the joint efforts of the government,enterprises and fruit farmers.Through SWOT analysis,this paper analyzes the internal advantages and disadvantages,external opportunities and challenges in the high-quality development of the industry,obtains four market expansion strategic combinations,and puts forward strategic suggestions for high-quality development of Gannan navel orange industry.