乡村广播:引领乡村社会风尚的一种可行路径

Rural Broadcasting: A Feasible Way to Lead Rural Social Fashion

乡村广播的从“离场”到“返乡”,是多媒体时代乡村广播仍然具有不可替代价值的重要体现。乡村广播具有广播内容的可控性、广播时间的自主性、广播形式的本土化以及广播空间的公共性等突出优势,新时期发挥好乡村广播引领乡村社会风尚的作用,就要强化对乡村广播的管理,加快乡村广播的软硬件和人才队伍建设,充分发挥村民参与乡村广播的主体作用,开发富有地方特色的引领乡村社会风尚的各类节目。

From "leaving" to "returning" of rural broadcasting is an important embodiment of its irreplaceable value in the multimedia era. Rural broadcasting has outstanding advantages, such as controllability of broadcast content, autonomy of broadcast time, localization of broadcast form and publicity of broadcast space. In the new period, to give full play to the role of rural broadcasting in leading rural social fashion, it is necessary to strengthen the management of rural broadcasting, speed up the construction of software, hardware and talents of rural broadcasting, give full play to the main role of villagers in rural broadcasting, and develop various programs with local characteristics and leading rural social trends.